Complete hygiene solutions for beauty brands
Clean hands, sanitised products and germ-free applicators are essential good practice in the beauty industry. From in-store makeup testers to training days and beyond, cleanliness should be a priority for all cosmetics brands, educators and beauty assistants alike. It’s not just about safeguarding a brand’s reputation, but the health of customers and staff too.
What are the risks to customers? Pre-pandemic, news headlines have shown the damaging effects of poor hygiene in-store for both customer and brand. From E.coli to the Herpes simplex virus, harmful bacteria can lurk on makeup and beauty testers, applicators and hands to devastating effect.
A two-year study by Jefferson Medical College in Pennsylvania found that 100% of testers at the beauty counter came back positive for E. coli, Herpes simplex and Staphylococcus aureus (staph infections) from just one busy Saturday. These bacteria can cause boils and skin abscesses, while dirty makeup brushes and cross-contaminated applicators can cause conjunctivitis, ringworm and impetigo.
It’s not just teenagers who share makeup and are unaware of the associated risks, but many adult women are either blissfully unaware of the hidden dangers or simply don’t take the issue seriously. And it’s not just sharing makeup that raises the risk of infection, but using unclean and unsanitised makeup brushes and applicators. Nearly 75% of women have never washed their cosmetic applicators, while 60% admit to sharing makeup.
Recommending products that empower customers to properly clean products and beauty tools in-store, not only educates, but builds rapport, trust and establishes authenticity for your brand. In other words, you want to look after your customers’ health and wellbeing just as much as you want to sell your products to them
The Pro Hygiene Collection® has the complete solution for all beauty brands’ counter use, training, events, PR and sampling. We offer a range of services including monthly hygiene box in-store drops thereby saving brands time and money ensuring the right products are in each store avoiding any shortfalls or overstock. To discuss your company’s needs, including our hygiene box service, contract and volume pricing, please contact us by completing the form by clicking here.